Event

Writing for Advertising - Concepts and Copy

Date:

30th August, 2011 10:00:00 — 30th August, 2011 16:30:00

Price:

£195 - includes lunch and refreshments

Venue:

Glove Factory Studios, Brook Lane, Holt, Bradford-on-Avon, BA14 6RL

Posted by:

Creative Training

Sector:

Advertising

Contact information:

Email:

gail@creativetraining.co.uk

URL:

http://www.creativetra...

Phone:

01225 784169

Event overview:

THINKING CREATIVELY – CONCEPTS AND COPY

Developed by industry-leading trainer and ex- Creative Director of Ogilvy & Mather and EHS Brann, Patrick Collister, this workshop will get you writing creative copy straight away. You’ll find out how it’s done, discuss examples of great advertising copywriting and put the techniques into practice.

 The course will help you start thinking creatively about briefs – and you’ll be able to apply the skills you learn to all media, because you always need to start with the same thing – an idea.

 What you’ll learn

 ·     What an advertising idea is – how it works

·     How to write great ads – a skill that you can take into all media

·      How to approach the blank page<o:p></o:p>

·      Thinking visually<o:p></o:p>

·      Using words and pictures together<o:p></o:p>

·      Developing your idea<o:p></o:p>

·      Writing body copy – tone of voice<o:p></o:p>

·      Writing great headlines<o:p></o:p>