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Online Marketing Exec

Company:
Posted by:
Appoint Personnel
Job type:
Full time
Posted date:
4th September, 2012
Salary range:
£18,000 - £20,000
Closing date:
14th September, 2012
Sector:
Online/Internet

Overview

 

Online Marketing Executive – role due to expansion!

Key tasks

Paid Search:

  • Create, manage and optimise Paid Search campaigns utilising relevant tools such as Google Adwords, Microsoft Ad centre, Google Analytics and Coremetrics Analytics.
  • Assist in the transition of Paid Search accounts from external agency to in-house management.
  • Create, maintain and optimise Paid Search campaigns, in consultation with the Online Acquisition Manager.
  • Take responsibility for the ongoing maintenance and optimisation of Paid Search campaigns.
  • Keep up to date with and ensure best practice and current Paid Search techniques are followed.
  • Provide recommendations for the improvement of Paid Search campaigns.
  • Regularly review and take appropriate action on competitor activity.
  • Work with the E-commerce Analyst to provide reporting and analysis of Paid Search campaigns.

 

Online Marketing:

  • Work with the Online Acquisition Manager and external suppliers on the implementation and management of SEO strategy.
  • Maintain rigorous and detailed reporting on organic traffic and rankings.
  • Work with the Online Acquisition Manager on keyword research and on-page optimisation.
  • Support in the creation of strategies and plans for online marketing.
  • Assist in the creation of processes and procedures for the effective management of online marketing activities.
  • Assist in the sourcing of any supporting content, design work or web functionality that is required to support online marketing activities.
  • Utilise online analytics tools including Coremetrics to report on and analyse key metrics and business KPIs related to online acquisition.

Experience & skills required:

 

Essential:

  • Previous experience of managing profitable Paid Search campaigns either in a client-side or agency role.
  • Thorough understanding of online marketing techniques and the principles of E-commerce.
  • Experience with Online Analytics tools and the principles and measurement of KPIs.
  • An understanding of SEO techniques and processes
  • The ability to work to deadlines in a fast paced environment.

Desirable:

  • Experience of using Microsoft ad centre.
  • An understanding of the fundamentals of HTML
  • Experience of Coremetrics analytics.

 

 

Due to the overwhelming response we receive to our jobs, we are unable to reply personally to every application. If within three working days you have not received a response from us, unfortunately your application has been unsuccessful. We apologise that we are unable to respond individually.

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