Principality, the leading Welsh building society has undertaken an ambitious campaign to seek out and reward individuals who have made a measurable difference to people’s lives in Wales. Working alongside TheAgency based in Bath this campaign has become reality.
The campaign, called Heart of the Community, is being promoted throughout Welsh towns via community centres, surgeries, health clinics and branches. The campaign has also been heavily publicised by local press. Nominees are shortlisted by each branch, and each winner will be rewarded with £500.
“We worked closely with TheAgency to develop this brief, because it was essential to run a campaign that was going to achieve maximum coverage to effectively execute in branches, and cover a broad geographic area. If it is successful we hope to increase our focus on local marketing even more” said David Edwards, Channel Communications Manager.
Heart of the Community is the second high profile campaign that TheAgency have developed for Principality Building Society since they started working together in January to launch the 2011 ISA season.
TheAgency is a fast-growing integrated creative agency, with offices in Bath and London. The company prides itself on simple commercial creativity – building brands and driving direct response through big ideas delivered consistently across multiple channels. Signature campaigns often combine viral, social media, display advertising, email, press, outdoor and direct mail. The company has considerable experience in the automotive, retail, pharmaceutical, financial, FMCG and gaming sectors. Clients include The AA, BSM, Del Monte, Environment Agency, PC Gamer, Principality Building Society, .Net Magazine, Quintiles Pharmaceuticals, Siemens Gigaset, Dr Schâr Glutafin and Games Radar.