News

thehouse transform bootcamp brand

The house are delighted to be working with a new client, EQ , offering Well-balanced, Health, Fitness and Wellbeing, retreats at a luxury manor house in a top secret location.  Their tailored programme of physical exercise, acupuncture, hypnotherapy and nutritional therapy help people breakthrough their fitness barriers and take back control of their health and wellbeing.

The retreats provide a real antidote to the stereotypical ‘military-style’ boot camps as their focus is on a holistic approach to both physical and emotional wellbeing. When we began working with the client, originally named Transform Health and Leisure, little in their messaging reflected this key point of difference, so we developed a new brand identity to communicate their vision and values more effectively.

For thehouse, the  starting point was creating a name that really encapsulates what the retreats stand for, helping guests achieve a happy balance in life, and ‘EQ Well-balanced health and wellbeing’ represents this sense of equilibrium. The concept of balance fed through to all other areas of the visual identity, copy style and font and thehouse have revitalised their logo, colour palette, typeface and imagery which has been applied to business stationery, website and promotional materials.

The client was thrilled with the work developed.
“I wanted to say a massive thank you to all the team for doing such a wonderful job.

"Not only do we have a great new name and look, but thehouse has definitely helped us to define who we are, what it is we do exactly and be able to communicate that clearly. Your help has been immeasurable”  

Kerry Evans, Founder and Nutritionist of EQ Health, Fitness and Wellbeing Retreats.

www.thehouse.co.uk
www.eqretreats.co.uk
 

Posted by:

Emma Chappel

Sector:

PR