Heavyweight Weight-Loss Brand Slimsticks Appoint TheAgency Ahead of New Retail Announcement

Posted by:

Hilary Light

Sector:

Advertising

Overview

Slimsticks,  a natural weight loss aid has appointed TheAgency to spearhead their advertising and marketing communications, ahead of a national roll-out with a well known national retailer.

Slimsticks, who secured Imogen Thomas as their brand ambassador in 2011, have enjoyed a period of consecutive growth throughout the UK and have rarely been absent from the national press or Twittersphere. A completely natural product, Slimsticks works by reducing the bodies appetite aiding weight loss. Some people have been known to lose 6lb in just one week.

“The appointment of TheAgency represents an exciting opportunity for the Slimsticks brand,” says Franco Beer, Managing Director at Inovate Health. “We have experienced good national penetration via Lloyds Pharmacy and built a healthy direct business online, and now the time is right to really push mass market penetration, and position Slimsticks at the forefront of all weight loss and weight management products.”<o:p></o:p>

TheAgency, famed for taking challenger brands to the number one spot, have been tasked with helping Slimsticks realise their vision for the brand and drive their growth in sales across a number of media channels, with particular focus online.

TheAgency have sought an aggressive growth strategy for themselves throughout 2012, having successfully added Teachers Assurance and global casino brand InterCasino to their list of client wins, as well as making some high profile senior level hires.