Matt Richards Illustration

There's two sides to the business: ILLUSTRATION: Commissioned artwork and licencing for use as required. I take on briefs from many industries, whether that is creating fabric designs for product teams, fashion illustrations for labels, book cover illustrations, or artwork for editorial pieces. I work closely with my clients to formulate a concrete working brief, and guide them through the quotation process to ensure they arrive at a solution to match their needs and budget. Clients have used my illustrations in window displays, packaging, animations, publishing and editorial, and as captivating content for websites & social media. VISUALISATION: I help my clients bring their concepts to life, in order for them to present to theirs. Key visuals are a valuable addition to pitches and presentations, and my ability to create images quickly with rapid revisions helps evolve ideas, serving as a vital tool for my clients' creative processes. This quick, iterative approach is particularly useful for advertising, creative, and PR agencies, where words alone are not enough to present their ideas. Visualisation has a broad range of applications, including storyboarding for commercials, experiential & marketing campaigns, trade activations, point-of-sale displays, out-of-home advertising, visualising user journeys, and creating pre-production visuals. My clients have included FENDI, Prada, Givenchy, Alexander McQueen, Ted Baker, Boux Avenue, M&S, The Body Shop, Schwarzkopf, Heineken, Hendricks, Haagen Dass, Harper Collins, Financial Times, Virgin Atlantic, Microsoft. And for agencies including Mother, VCCP, Edelman, LOVE Creative, Havas, RG/A, Pollitt & Partners, Prophet, Deep.