Marketing Campaign Executive

Cloud Direct - On Direct Business
Henry Street
Bath
BA11BT

 christine.chang@clouddirect.net

Summary

As one of Microsoft’s fastest growing partners, we are heavily investing in expanding our marketing team! We are looking for three enthusiastic, passionate Marketing Campaign Executives to help drive lead generation. This specific role is responsible for running campaigns to Software Vendors and SaaS companies.

This role will help deliver the campaign plan, making you responsible for creating and delivering multi-channel marketing activities that will drive lead generation by building awareness and driving engagement.

A vital part of this role is ensuring that we are delivering the right message to Software Vendors and SaaS companies, at the right time. We are looking for someone who is full of ideas and is not afraid to try new things. The ideal candidate will be driven to understand campaign metrics and performance to adjust their plan to maximise results.

You will be required to come into the Bath office two/three times per week.


Full Job Description

As one of Microsoft’s fastest growing partners, we are heavily investing in expanding our marketing team! We are looking for three enthusiastic, passionate Marketing Campaign Executives to help drive lead generation. This specific role is responsible for running campaigns to Software Vendors and SaaS companies.

 

This role will help deliver the campaign plan, making you responsible for creating and delivering multi-channel marketing activities that will drive lead generation by building awareness and driving engagement.

 

A vital part of this role is ensuring that we are delivering the right message to Software Vendors and SaaS companies, at the right time. We are looking for someone who is full of ideas and is not afraid to try new things. The ideal candidate will be driven to understand campaign metrics and performance to adjust their plan to maximise results.

 

You will be required to come into the Bath office two/three times per week.

 

Responsibilities

  • Owning and executing the integrated marketing activity with a multi-channel approach. This includes:
  • Organising and running events and webinars
  • Writing and co-ordinating emails, social media posts, ads, and landing pages
  • Using a variety of digital channels to elevate campaigns - PPC, Social, Google Ads, email, and website
  • Planning and creating campaign content, such as blogs, with the Content Manager
  • Organising and attending tradeshows in target industry, such as the Founders Forum events
  • Ensuring you have appropriate campaign automation in place to nurture leads
  • Working with the Product team, Website Manager and Content Manager to coordinate campaign activity
  • Working closely with the Sales Development team to coordinate lead outreach and follow up
  • Working closely with third parties to deliver campaigns, such as any industry specific content syndication, events, and direct mails.
  • You will be accountable for analysing and reporting on campaign success, and adjusting your activity accordingly

 

Experience and skills

  • An experienced marketer in delivering multi-channel marketing campaigns, ideally with a B2B background
  • Any experience in targeting Software Vendors and SaaS companies would be desirable
  • Previous experience with HubSpot, or a similar marketing automation system is desirable
  • This role is for someone who is looking to get stuck in and is eager to try new things. You will be able take your career to the next level by having a direct impact on the company’s growth
  • Great attention to detail
  • A keen collaborator who has got experience collaborating with different teams to create content
  • You are organised and enjoy coordinating campaign projects and teams
  • Strong analytical skills to measure the overall performance of the campaigns against KPIs
  • You will be a problem solver who can collaborate with other teams to find a run the right campaigns to the right audience at the right time

 

Tooling

  • HubSpot
  • WordPress
  • Microsoft Dynamics
  • Google Analytics and Webmaster
  • Google Ad Manager
  • LinkedIn, Facebook, and Twitter Ad Manager

 

What do we offer you

  • Unlimited Holiday - Responsible Time Off
  • Career progression
  • Pizza Tuesday & Beer Thursday
  • Fun fund
  • Pension/Life Assurance/Critical Illness
  • Many more...

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