Data, Analytics and Tracking Senior Executive / Manager

- Troubleshooting website tracking to identify and fix problems Scoping and implementing new tracking and custom events for client websites - Scoping and creating custom reporting dashboards using Looker Studio - Interrogating client data using GA4, Google Search Console, Google Ads and other data sources to build a data-led picture of website performance and identify opportunities for improvement - Supporting the Technical SEO team by creating data-focus audit elements and project reports - Developing and maintaining strong relationships with clients, including presenting findings and suggested strategies clients in online or in-person meetings - Contributing to wider search marketing tactics and strategies implemented by the rest of the team, as required - Keeping up to date with industry developments to ensure continuous development of our tracking and data knowledge. - - Contributing proactively with thought leadership, creating and writing content to help share Varn’s expertise within search marketing - Contributing to an environment that fosters open communication and trust with all team members, clients and other stakeholders - At the Manager level, there may be a requirement to be the line-manager to members of the junior team, helping them to develop and meet their agreed performance goals