Marketing Manager

The Role As the Marketing Manager at Varn, you will play a pivotal role in executing and delivering our agency’s marketing plan, in alignment with our business objectives. * Collaborating closely with the Comms Director, you will be responsible for implementing and delivering our content and communications plan. You will be effectively sharing our agency story, showcasing our search marketing expertise and supporting our clients in order to drive brand awareness and new business leads. * You will manage and deliver a range of marketing initiatives such as Content Creation, Blog Curation, Website Content & Development, Email Campaigns, Paid Media Campaigns, Social Media, and Events. You will support the team with the creation of branded content such as video, carousels, and engaging social media content. You will ensure excellence in the execution and delivery of all of our agency and brand marketing activity and communications. Key Responsibilities Include: * Lead the curation of thought leadership content from our expert team, creating and managing Varn and Varn Health content across multiple audience touch points including website, social media channels, and email newsletters. * Manage content on Varn and Varn Health websites (WordPress) and work closely with our expert team internally, to support with SEO, Paid Media campaigns and website data analysis ,reporting monthly on website analytics, activity and performance. * Manage our social media calendars, including content planning, content creation, and monitoring/reporting of results & impact. * Build and nurture client and prospect relationships through value-added email marketing campaigns to support pipeline growth, managing our monthly e-newsletters for Varn and Varn Health. * Support in the planning and execution of our successful VarnFest events. * Ensure excellence in brand execution and consistency across all online and offline marketing materials. * Support the CEO, MD and wider agency team with the creation of content and assets for new business pitches and project proposals. Who are you? * You will have 5+ years of experience in a similar marketing role, your experience could be across both agency and client-side environments. B2B/Agency marketing experience would be advantageous, but not essential. * Proficient in using marketing tools such as Campaign Monitor/MailChimp, WordPress, Google Analytics, and content creation tools. If you don’t have experience across these platforms, please don’t be put off in applying as we are seeking someone with the ability to learn, a positive and can-do attitude who will make things happen at Varn. * Excellent verbal and written communication skills, plus a real love of copywriting as you’ll be regularly editing blogs, writing social media content, press releases and website content. * You will have the ability to connect and influence at all levels of the business; a key part of this role is getting our team closely involved in helping to share our knowledge and specialist expertise. * A positive, can-do, curious and problem-solving attitude, with a desire to deliver excellence for the team. * Highly organised and able to meet deadlines. You are able to work well under pressure and carefully manage your own time. * Ability to work collaboratively with our team in order to curate best in class SEO agency content. * You are a friendly, honest and hard-working individual who enjoys working alongside and contributing to a wider team. Who are we? At Varn, our values are really important to us. So if you feel an affinity to our values, you could be a great addition to our team… EXPERIENCED EXPERTS >> We know that we know our stuff, be it search marketing, optimising websites, conducting technical audits and all of the SEO activity in between. This means our expert team is truly at the core of our business: Are you someone who will take enormous pride in being part of our expert team? RESULTS DRIVEN >> We want to deliver results for our clients, so the work we do must deliver value and have a positive impact on the businesses we work with, otherwise, it’s all just SEO talk. We like talking, but we like ROI more: Are you someone who will help us get the results our clients demand? HELPFUL PARTNER >> It is really vital that we work alongside our clients as a helpful partner, not just a supplier: Are you someone that looks beyond a ‘to do’ list, and is proactively thinking how best to deliver the best outcome for clients? TRUSTWORTHY & ETHICAL >> We take enormous pride in the fact you can unquestionably trust Varn to help, to do the right thing and we will always be open and honourable with clients: Are you someone who believes integrity and honesty is vital? HAPPY PEOPLE >> We are a friendly bunch and we want you to love working for us: Are you someone who thinks life is simply too short not to make it fun? If so, then you will fit right in. CARING TEAM >> Our team cares deeply about our community, our environment and each other’s wellbeing. Are you someone who wants to do good, as well as do good business? Your Benefits Salary: £30,000-£34,000 FTE Part-Time – 22.5 hours a week We are happy to discuss how best to structure the working week for our successful candidate. You may want to work shorter days over the week, for example 5 days a week eg 9.30am- 2pm. On top of your salary, you can also expect: Opportunity to be part of a growing agency Company wide bonus scheme (up to 10% annual bonus) Access to our woodland office, our mobile Camper Varn office and Woolacombe (Devon) beach view workspace, so you can work outside and be inspired in new places. Up to 28 days off per year (including 20 standard days, 3 day Christmas close down, 1 day holiday for your birthday and up to 4 days long service bonus) Pension scheme Training and development opportunities Fun working environment Locations Bradford on Avon Woodland office (BoA) Remote (one day flexible working) D&I Varn takes pride in creating an environment where everyone can be themselves. This starts with recruitment. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and nothing else. We do not discriminate based on any personal characteristic, we are a human first agency and we care about and celebrate individuals. If something is important to you or you have a particular need during the application process or during your time at Varn, please do let us know. How to get in touch To find out more about this role at Varn please email your CV to careers@varn.co.uk, with Marketing Manager as the subject of the email. Please include in your email an introduction to yourself and explain why you think you are ideal for this role at Varn. Closing date for applications 31st July 2024.